Have a product idea? We'll develop it from concept through to final formula — using natural and certified organic.

ingredients and Australian native botanicals, manufactured right here in Australia. From $450 per formulation. 

Custom formulation is for you if you have a specific skin concern to address, an ingredient story to tell, or a product idea you've been sitting on and just can't find off the shelf.

We develop everything from scratch — built around your brief, your brand, and your clients' skin. This isn't a pick-a-base-and-slap-a-label-on-it service. This is genuine formulation work, done by a qualified cosmetic chemist who has spent 12+ years in the industry and genuinely loves this stuff. Whether you're a skin clinic wanting a signature treatment serum, a medispa building a professional retail range, or an indie brand launching your first hero product — we'll develop something that's completely and exclusively yours.

Your Formula Is Yours — Full Stop.

When you develop a custom formulation with us, that formula belongs to your brand and your brand only. We never share, resell, or replicate your formulation for any other client — ever. Your formula stays locked to you, giving your brand genuine IP and a product that no competitor can pick up off the shelf.

For skin clinics and medispas, this is particularly valuable. Your clients come to you for results they can't get elsewhere — your skincare should reflect that.

Step 1 — Initial Consultation
We start with a proper conversation about who you're formulating for, what skin concerns you'retargeting, your ingredient preferences, and what you want someone to feel when they use your product. The more detail you can give us at this stage, the better the outcome.

Step 2 — Concept & Ingredient Selection
We build your formulation concept, select your certified organic actives, functional ingredients and
Australian native botanicals, and confirm the full brief with you before we go anywhere near the lab.

Step 3 — First Samples
We develop your first round of samples and send them through for you to trial. You'll receive full ingredient information, INCI list and sensory notes so you know exactly what you're evaluating. Development typically takes 2–6 weeks from brief to first sample.

Step 4 — Refinement
Feedback is a completely normal part of the process — most formulations go through 2–3 rounds
before final sign-off. We tweak and adjust until the formula performs exactly the way you need it to.

Step 5 — Final Sign-Off & Manufacturing
Once you're happy, we lock the formula, complete stability and compatibility testing, and move into
production. You receive full documentation including INCI list, safety data and usage information — everything you need to launch.

Custom formulation is a great fit if you:

• Have a specific hero active or ingredient you want to build a product around

• Need to address a skin concern that existing products don't quite nail

• Want a specific texture, scent profile or sensory experience that's unique to your brand

• Are a skin clinic or medispa wanting a signature product your clients can only get from you

• Are building a brand with genuine IP and want full exclusivity over your formula

• Are an existing brand ready to move beyond private label into something completely your own

Not sure if custom is right for you? Our private label range includes a strong selection of existing formulas that can be modified at a lower price point — head to the Private Label page to find out more.