Private Label Skincare — Australian Made, Ready to Brand
Private Label Skincare — Formulated by a Qualified Cosmetic Chemist
Ready-to-brand formulas using natural and certified organic ingredients and Australian native botanicals, manufactured right here in Australia. From 25 units unlabelled, or $25 to sample any formula first.
Private label is for you if you want a considered, results-driven range on your shelf without the cost and lead time of formulating from scratch.
You don't need a lab, a science background or a warehouse. Our range is developed in-house by a qualified cosmetic chemist with 12+ years in the industry — you choose the formulas, put your name on them, and sell. Whether you're a skin clinic wanting a signature retail line, a day spa building a take-home range, or an indie brand launching your first hero product — we'll get product on your shelf in weeks, not months.
We handle the formulation, the manufacturing and the compliance. You handle the relationship you've already built with your clients.
Qualified Cosmetic Chemist
12+ years developing natural and active skincare formulations
100% Australian Made
GMP manufactured in Victoria using certified organic ingredients
Start From 25 Units
Trial a branded product with your clients before scaling up
Your Brand, Your Shelf
Products your clients can only get from you.
When a client walks out with a bottle carrying your name, that's a product only you can offer — not something they can pick up at the chemist for less. For clinics and medispas especially, this matters: your treatments already give clients results they can't get elsewhere, and your retail range should reflect that.
Every formula is naturally derived, developed with certified organic ingredients where possible, and manufactured under GMP-certified conditions — so what's on the label matches what's actually in the bottle.
How It Works
Full service, start to finish — formulation, filling, labelling, packaging and design.
Step 1 — Order a Sample
Try any formula for $25 in a 30ml–100g size, with no minimum and no obligation. Samples dispatch within 48 hours, so you can feel it, smell it and test it on real clients before committing a cent to stock.
Step 2 — Choose Your Products
Select from our range of cleansers, toners, serums, moisturisers, masks, facial oils, exfoliants and men's skincare. Take a formula exactly as it stands, or have us modify the fragrance, actives or key ingredients to suit your positioning from $450.
Step 3 — Choose How You Brand It
Apply your own labels from 25 units, have us print and supply labels from 100 units, or move to direct print and custom boxes — hot stamp, emboss and deboss — from 500 units. If you don't have artwork yet, our in-house design team can develop it from a short brief.
Step 4 — Manufacture & Dispatch
Your order is blended, filled, labelled and packed under GMP conditions in Victoria. You receive full documentation including INCI list, safety data and usage information — everything you need to sell confidently. Typical lead time is 1–2 weeks for stock formulas.
Step 5 — Reorder & Grow
Most clients start with two or three hero products and expand from there. Each product carries its own minimum, so you can build your range at whatever pace your business allows.
Minimum Order Quantities
Clear MOQs. No surprises. Start small, scale when you're ready.
25
Unlabelled Product
Filled and sealed in our packaging — you apply your own labels. No artwork or print run needed.
100
Label-It-Yourself Program
We print your custom labels and supply them with the product, ready for you to apply.
500
Custom Printing & Formulations
Direct print, custom boxes, custom products and custom formulations.
Base modification from $450 per product · Full custom formulation from $1,500 per product · Both require a 500 unit minimum.
Is private label right for you?
Private label is a great fit if you:
• Run a skin clinic, day spa, medispa or beauty practice and want a take-home range
• Want proven, results-driven formulas without the cost of developing your own
• Need to start small and test with your clients before committing to volume
• Want Australian made, naturally derived products you can stand behind
• Are building a brand and want a range on shelf in weeks rather than months
• Are happy to modify an existing base rather than formulate from scratch
Need something that doesn't exist in our range, or want a formula exclusively yours? Our custom formulation service develops products from scratch to your brief — head to the Custom Formulations page to find out more.
Explore Custom FormulationsCommon Questions
Frequently asked.
Do I need my own label design?
For the 25-unit unlabelled option, no — you can apply any label you like. For the 100-unit label-it-yourself program, we print your labels from your artwork. If you don't have a design yet, our in-house team can build one from a brief.
Can I order more than one product?
Yes. Most clinics start with two or three hero products and expand from there. Each product has its own minimum, so you can build your range at your own pace.
Are these products compliant for retail sale in Australia?
Yes. Every formula is manufactured under GMP (ISO 22716) and is AICIS-compliant. We provide SDS, INCI lists, stability reports and PET certificates for anything you need to sell confidently.
Can a formula be adjusted for my clients specifically?
Yes — base modification starts from $450 and covers adjusting fragrance, actives or key ingredients within an existing formula, including one sample round and full documentation. Full custom development starts from $1,500.
How long from order to delivery?
Samples dispatch within 48 hours. Unlabelled orders from 25 units typically take 1–2 weeks. Label-it-yourself and fully branded runs take longer depending on label or box production — we'll confirm exact timing when you order.
Client Reviews
What our clients say.
Trusted by skin clinics, indie brands and wellness businesses across Australia.
★★★★★
"White Label create 4 out of our 8 skincare products. The products they've created for us have been top-notch, and the high-quality ingredients really shine through. Tanya always understands exactly what I want."
Pernima FernandoVerified Client
★★★★★
"This manufacturer has such a beautiful range of skincare to choose from, with a focus on naturally derived ingredients. They are very prompt and helpful with any questions you may have."
Lauren WellsVerified Client
★★★★★
"Service is exceptional. Products arrive in good time and are of superior quality."
Rachel HeilersVerified Client
Ready to Get Started?
Order any formula in a 30ml–100g sample size for $25 and see it for yourself — no minimum, no obligation, dispatched within 48 hours. Or get in touch and we'll talk through labels, MOQs and lead times for your business.
We'll be in touch within 1–2 business days.
Contact Us — We'd Love to Hear From You.
Whether you're starting from scratch or know exactly what you want, we're here to help you bring it to life. Select a service below to send us an enquiry — we'll get back to you within 1–2 business days.
What can we help you with?
Custom Formulations
Develop a new formulation or modify an existing base
Private Label
Put your brand on our existing product range
Custom Boxes
Custom printed packaging for your products
Label Design
Logo, label artwork and brand design
Labels & Printing
Hot stamp, embossing, screen print and more
General Enquiry
Not sure yet — just want to ask a question
Fill out our Product Development Brief and we'll be in touch within 1–2 business days to talk through your project. The more detail you can give us, the better — but don't worry if you don't have everything figured out yet, that's what the consultation is for.
Start Your BriefWe'll be in touch within 1–2 business days.